What is Myotherapy?

Myotherapy is term I use to describe the approach I employ to treat soft tissue pain and imbalances. This encompasses a variety of modalities including: Swedish, Myofascial Release, Structural Integration, Myoskeletal Alignment, Orthopedic and Sports Massage. I also will use ancillary modalities when called for which include: Dynamic Cupping, IASTM and Kinesio Taping. Below you can read more about these techniques. I want to thank you for visiting this site and considering Goodrich Myotherapy for your musculoskeletal needs.

Adam Goodrich, LMT, PTA, MMT, FMT

Swedish Massage

The most widely recognized and commonly used category of massage is the Swedish Massage. The Swedish massage techniques vary from light to vigorous. Swedish massage uses five styles of strokes. The five basic strokes are effleurage (sliding or gliding), petrissage (kneading), tapotement (rhythmic tapping), friction (cross fiber or with the fibers) and vibration/shaking. Swedish massage has shown to be helpful in reducing pain, joint stiffness, and improving function in patients with osteoarthritis of the knee over a period of eight weeks. The development of Swedish massage is often inaccurately credited to Per Henrik Ling, though the Dutch practitioner Johann Georg Mezger applied the French terms to name the basic strokes. The term "Swedish" massage is actually only recognized in English and Dutch speaking countries, and in Hungary. Elsewhere the style is referred to as "classic massage."

Myofascial Release

Myofascial release refers to the manual massage technique that claims to release adhered fascia and muscles with the goal of eliminating pain, increasing range of motion and equilibrioception. Myofascial release usually involves applying shear compression or tension in various directions, cross fiber friction or by skin rolling.

Structural Integration

Structural Integration's aim is to unwind the strain patterns residing in the body's myofascial system, restoring it to its natural balance, alignment, length, and ease. This is accomplished by deep, slow, fascial and myofascial manipulation, coupled with movement re-education. Various brands of Structural Integration are Rolfing, Hellerwork, Guild for Structural Integration, Aston Patterning, Soma, and Kinesis Myofascial Integration.

Myoskeletal Alignment

The source of chronic pain for many arises from very common imbalances and dysfunctional patterns in the musculoskeletal system. Most chronic pain can be relieved with a combination of skilled manual therapy and intelligent corrective exercise.

The Myoskeletal Alignment Technique (MAT) system brings together the most advanced therapeutic strategies to relieve, and ultimately correct, patterns in the body that lead to pain and deterioration. With MAT therapy, clients can be free from pain, avoiding invasive surgery or toxic pain medications.

Orthopedic Massage

Orthopedic massage focuses on the tissues and muscles surrounding the joints of the body. While it aims to alleviate the source of bodily pain and tension, orthopedic massage also works to restore balance to these physical structures.

Typically, soft tissue pain and injury is what initially draws a client in to see a massage therapist who specializes in orthopedic massage. This pain could be post-surgical pain, pain from an acute injury, or pain from overuse strain due to a repetitive motion from an activity like tennis, hockey, or jogging. Whatever the cause of the muscle damage, the intent of the orthopedic massage is to lengthen and soften the muscles and ligaments, permitting better range of motion of the affected joints.

Sports Massage

Sports Massage Therapy is geared toward athletes of every kind, from world-class professionals to weekend joggers. Athletes have discovered that specially designed sports massage promotes flexibility, reduces fatigue, improves endurance, helps prevent injuries and prepares their body and mind for optimal performance.

Dynamic Cupping

Dynamic Cupping, also known as Slide or Glide Cupping, produces the best outcomes of traditional Static Cupping but goes even further to produce lasting Myofascial Release. Dynamic Cupping effortlessly lifts and stretches tight muscles, adhesions and underlying fascia layers. It facilitates blood flow into areas that have poor perfusion of blood. This deep perfusion brings metabolic waste out into the surrounding tissue, eventually back into the venous blood circulatory system for eventual elimination through the Urinary System.

By pulling the cup in clinically specific directions, this hybrid form of Myofascial Release produces superior gains in soft tissue mobility and function. The net effect of combining vacuum forces with simultaneous dynamic myofascial release addresses a myriad of orthopedic and other clinical syndromes.


IASTM - aka "Instrument Assisted Soft Tissue Mobilization" is a manual therapy that is performed with the use of stainless steel tools that break off adhesions in fascia and scar tissue to improve range of motion and decrease pain.

Kinesiology Taping

Kinesiology Taping - also called Kinesio tape, K-tape, or KT, is an elastic cotton strip with an acrylic adhesive that is used with the intent of treating pain and disability from athletic injuries and a variety of other physical disorders. In individuals with chronic musculoskeletal pain, research suggests that elastic taping may help relieve pain and decrease edema.

Goodrich Myotherapy uses Rocktape brand kinesiology tape.